In 2004, siblings Lucy, Maggie and Stephen Elliott opened «CAKE» a cozy 29-square-meter bakery in the heart of Athens, Greece, just months before the Athens Olympics.

Inspired by cherished family recipes from their childhood, they crafted American-style cakes, from their famous carrot cake and decadent chocolate fudge to Maggie’s signature cheesecake and Red Velvet cupcakes. Baked fresh daily, their creations quickly won over locals with unique flavors, high-quality ingredients, and warm, friendly service.

By 2005, «CAKE» had become a citywide sensation, drawing customers from across Athens and sparking demand for more locations. In 2006, the siblings expanded with a second shop in the northern suburbs.

By 2009, «CAKE» began franchising, opening multiple locations around the city while diversifying its menu to include savory treats and a full range of espresso-based drinks.

 

In 2014, amid Greece’s economic challenges, Stephen took sole ownership of the «CAKE» brand, steering it through tough times with strategic improvements. In 2016, he launched «CAKE Master», a dedicated production company, which by 2018 was supplying cafes, restaurants, and hotels across Athens and exporting to Sofia, Bulgaria, and Brussels, Belgium. At this point, «CAKE» operated three stores.

In 2024, Stephen introduced «PANCAKE», an all-day brunch café and restaurant next to the Acropolis Museum. Blending the brand’s signature quality with a fresh concept, it became an instant hit, cementing the Elliott legacy in Athens’ culinary scene.